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The Plant Runner’s Story: How We’re Helping You Love Your Plants Back


At The Plant Runner, we believe plant care should be simple, rewarding, and most importantly, fun! Whether you're a novice trying to keep your first succulent alive or a seasoned plant whisperer with a thriving urban jungle, our mission is the same—to make plant care easier for everyone. But how did we become your go-to green-thumb gurus? It’s time to pull back the curtain and share The Plant Runner’s story with you.

From Humble Beginnings to a Thriving Community

The Plant Runner’s story began with a love for plants and a dream to make plant care accessible to everyone. Co-founder Dunc, a horticulturist with years of experience working on community, residential, and corporate projects, noticed that many plant lovers struggled to find simple, high-quality solutions for taking care of their greenery.

That spark of inspiration turned into a mission after a trip to New York, where he stumbled upon a pop-up plant installation thriving in the heart of the concrete jungle. Inspired by the sight of plants transforming an urban environment, Dunc returned to Melbourne determined to bring a slice of plant paradise to every home.

The journey officially kicked off with the iconic Plant Runner truck, affectionately named "Fern." Fern became a mobile Plant Shop, a hub for plant enthusiasts, bringing plants and plant care products directly to customers at markets, events, and pop-ups across the city. Selling plants at markets gave Dunc a unique opportunity to connect directly with customers and understand their needs. It quickly became clear that while people were passionate about their plants, many lacked the right tools, knowledge, and confidence to properly care for them. Customers often asked questions about fertilisers, watering schedules, and soil mixes, revealing a gap in both quality products and accessible education.

Seeing this need firsthand, Dunc realised that plant lovers didn’t just want beautiful greenery—they needed reliable, easy-to-use products to support their plants and guidance to grow their confidence as plant parents. That’s when The Plant Runner expanded its mission, focusing on creating high-quality fertilisers and plant care solutions designed to simplify the process for everyone, from beginners to seasoned green thumbs.

Today, The Plant Runner is not just a brand; it’s a movement committed to empowering plant lovers with the tools, knowledge, and inspiration they need to make their homes a true plant paradise.

Enter Jimi, the numbers extraordinaire and strategy expert, whose love for nature and spreadsheets made him the perfect addition to the team. Plant by plant, bottle by bottle, they’re continuing to change the way people think about plant care.

What Drives Us? Our Core Values

At The Plant Runner, our values are the foundation of everything we do.

Here's what we stand for:

Community  

Plants may be at the center of what we do, but people are the heart of it all. From passionate customers and stockists to skilled professionals within the plant industry, we thrive on connecting with our community and sharing the joy that plants bring. Whether we’re engaging at a workshop, online, or at one of our favorite stockists, every interaction reinforces why we do what we do.

Quality  

We believe plants (and plant lovers) deserve only the best. From our stunning amber glass bottles to our nutrient-rich fertilisers, we leave no detail overlooked. Every product is crafted with meticulous care to deliver top-tier results and a little aesthetic flair while we’re at it.

Customer 

 Our customers are at the heart of everything we do. Whether you’re a seasoned plant parent or just starting out, we’re here to provide products, advice, and support that help you succeed. Your satisfaction and love for plants drive our mission every day.

The Planet  

Caring for plants goes hand in hand with caring for the planet. Sustainability guides every decision we make, from choosing local suppliers and reducing single-use plastics to using glass and banking with institutions that avoid fossil fuel investments. As proud members of 1% for the Planet, we actively support initiatives that protect our earth.

How We Develop Products that Help Your Plants (and You) Thrive

Every product we create starts with a clear purpose and a lot of love for plants. Our formulas are backed by horticultural expertise, and we only use high-quality, organic ingredients for products you can trust. Here’s what sets our range apart:

Tried and Tested Ingredients  

Everything from our Indoor Plant Food to our Neem Oil is crafted with care to ensure your greenery gets only the best. We use a range of ingredients, from mineral to organic, and scientifically-backed formulations to support healthy plants from root to leaf.

Innovative Design

Our products are not only functional but also stylish. Our amber glass bottles and gold foil accents serve to elevate the aesthetics of your plant care routine.

Sustainability in Every Drop

Whether it’s using carbon negative ingredients or committing to our 1% For The Planet obligations, we are always looking for ways to be more sustainable and it remains front and centre in our decision making.

More Than a Brand—We’re Building a Community

What sets The Plant Runner apart isn’t just our products; it’s the incredible community we’ve built around our love for plants. Here’s how we keep our community thriving:

Workshops and Events

From hands-on potting demonstrations to in-depth plant care workshops, our events are designed to inspire and educate. We love sharing practical tips, plant parent hacks, and plenty of laughs with our attendees.

Online Engagement

Our digital platform is more than just a store; it’s a space for connection. Through our blog, social media channels, and newsletters, we share useful plant-care advice, showcase community stories, and highlight our favourite customer submissions.

Supporting Local Greenery Gurus  

We proudly collaborate with local stockists, independent plant stores, and nurseries. By supporting local businesses, we’re contributing to a vibrant network of plant lovers and entrepreneurs.

Join the Plant Runner Family

Our story wouldn’t be possible without the incredible community of plant lovers who inspire us every day. Whether you’re a lifelong green thumb or just starting your plant care journey, we’re here to help make sure your plants thrive.

Explore our range of sustainable, high-quality products or sign up for one of our workshops to take the next step in your plant care adventure. Together, we’ll create greener homes, happier plants, and stronger communities.

Discover The Plant Runner Range

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